A Comprehensive Guide on Mass Communication
June 7, 2010 – 12:27 pmThe definition of communication can simply be the diffusion of information through transmitting device or a medium to a person or to a large number of audience. Mass Communication is the term given to its academic study. This is the study that tells about how information is being relayed to the mass using mass media by individuals and entities. Mass media is comprised of eight mass media industries; Newspapers, Radio, Television, Books, Magazines, Movies, and Recordings, and The Internet.
Though Mass Communication has always been contributed greatly in the construction of society, but from the past recent years, the field of mass Communication has been able to earn due recognition. A high fraction of students are now opting for this career option every year after realizing its increased career prospects. This is the reason for which efforts are on to add professionalism and weightage being given to different areas of mass communication, where many institutes and universities are offering number of professional courses under this category.
Covering a wide area of options like advertisement, public relations, communication and films and television, Mass Communication gives encouraging signale to the people looking ahead to establish themselves in this industry. Mass communication deals with every sector whether business, government or political, which offers aspirants a lot of opportunities to explore varied job options, considering any of them.
To pursue a course in Mass Communication, one only needs to have basic education with complete schooling. The eligibility criteria for a bachelor’s course in mass communication is a student passed12th Std., and for Masters Course, a bachelor’s degree in any discipline. The institutes and universities offering mass communication are in a way said responsible for transforming education and transforming India. The studies of mass communication focuses on the convergence of digital communication, publishing and broadcasting, where the role of Internet has increased exponentially and to some extent has dominated others in disseminating news or information.
An increased number of institutions, colleges and universities are degraded into schools of mass communication to offer various courses. The top 10 institutes of India are listed below;
- IIMC, New Delhi
- Xavier Institute of Communication, Mumbai
- International School of Business and Media (ISB&M)
- Symbiosis Institute of Mass Communication, Pune
- Asian College of Journalism, Chennai
- Mudra Institute of Communications, Ahmedabad
- Film and Television Institute of India, Pune
- AJ Kidwai Mass Comm Research Centre, Jamia, New Delhi
- Manorama School of Communication, Kottayam
- Indian Institute of Journalism and New Media, Bangalore
- Times School of Journalism, New Delhi
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