Thanda Matlab Coco-Cola or Yeah Dil Maange More!?
February 19, 2009 – 6:42 pmI want to get a little thanda, and my dil of course maange more. More specifically, after reading the ‘I’m-better-than-you’ online stories of PepsiCo and Coco-Cola.
Come IPL, and these two business biggies start fighting over sponsorship of individual players and league teams. Hona kya tha! Pepsi says Ok tata bye bye to Shahrukh Khan- it says it now wants ‘young’ brand ambassadors (eh, euphemism, hah!?). As soon as dear SRK was bid good-bye, Coca-cola came up to his rescue, and he seems up once again. Coca-cola is now planning to endorse its entire Sprite lemon flavored drink through Kolkata Knight Riders, which is endorsed by Shahrukh Khan.
So does that mean that Saurav Ganguly and Ishant Sharma, who formerly danced a balle-balle jig in Pepsi dance, would now have to shake their leg for Coca-cola? Well, it’s Indian business, anything can happen! And who are we to say anything when coke ne bana di jodi!
One Response to “Thanda Matlab Coco-Cola or Yeah Dil Maange More!?”
Ya well said, it’s Indian business where companies keep on fighting with each other for their profits but do a very little for the goodwill of their customers…
By Shef26 on Feb 20, 2009