Kiran Bedi- The Brand Ambassador of No Marks Cream
March 4, 2009 – 3:00 pmOzone Ayurvedics revealed an innovative and perhaps a never-thought-before advertising plan for its beauty product ‘No-Marks’. It has appointed Dr. Kiran Bedi, the former Lady IPS officer, as the brand ambassador of this cosmetic cream.
Kiran Bedi would make her debut commercial advertisement to promote No-Marks, and according to the campaign, Re.1 from the sale of each No-Marks tube would go for the social upliftment causes like Prison reform and rehabilitation of drug-abused children. Apart from this, the money would also go to Kiran Bedi’s charitable trust.
The involvement of the most renowned former lady IPS officer in an ad commercial might evoke the sighs of Indian Business tactics among the citizens. But the case in point here is however different- it’s about educational advancement, cultural development and social reform of the nation too. And when the social reformer like Kiran Bedi, who is much associated with Honesty, Pride and Promise takes yet another step towards Indian social development, this doesn’t sound something out-of-the blue.
To quote Kiran Bedi herself, “I plan to continue my support and strengthen the spread of the No marks concept of beauty for a more confident and integrated society.”