Amaze Apollo School Wellbeing Program announced
August 21, 2008 – 11:26 amThe Apollo Hospitals & Amaze Brainfood - Hindustan Unilever Limited (HUL) have joined hands together to announce a unique school health program called the Amaze, Apollo School Wellbeing Program. This program is undertaken for the first time in the country covering 200 leading schools in the 3 states. contacting 1,00,000 students. After scanning the replies to a questionnaire (child wellness scan) given to each student, the Apollo Health Centre will create a health and wellness status report for each child which advices on total health and cognitive development in the child for the parents benefit. At the end of the Amaze Apollo School Wellbeing Program based on the findings of individual and other parameters, there will be a revelation on, ‘Which school is the healthiest?,’ in Andhra Pradesh, Karnataka and Tamil Nadu.(one school in each state)
Speaking on the occasion, Ms. Shobana Kamineni, Executive Director Apollo Hospitals Group said, “Children are a strong foundation for a bright future. With the increase in child obesity and other health related problems, it is the right time for us to wake up and start evaluating the holistic and cognitive development of our children. The Apollo Amaze school health program will enable us to evaluate children on one-on-one basis through a detailed questionnaire which will highlight their health and wellness status.”
Mr. Shrijeet Mishra, HUL Executive Director–Foods said,” Increased urbanization, changing diets and lifestyles have lead to imbalanced diets and high intake of empty calories. For a child’s holistic development stimulating environment, good education, parental careand a nutritious diet are very essential. This detailed health scan will help the mother realize that she has to focus not only on the academic report card but also on the child’s overall health and cognitive development.”
To help the mother make the correct choice with respect to nutrition for brain development Hindustan Unilever Limited have introduced Amaze Brainfood. Each serving of Amaze is specifically designed to give children 33% of the required quantity of key nutrients for mental development daily. It is based on international dietary guidelines recommended for school going children.
The Apollo Hospitals is India’s leading Hospital which has transformed the landscape of healthcare in India. The group owns and manages 41 hospitals in and around India, becoming the largest healthcare provider in Asia. Over the years, Apollo Hospitals has also founded various group companies to empower its flagship company, Apollo Hospitals Enterprise Limited, to create a healthcare powerhouse that has a leadership position in every sphere of healthcare. With nursing and hospital management colleges, pharmacies, diagnostic clinics, medical transcription services, third-party administration and telemedicine, Apollo’s leadership extends to all aspects of the healthcare spectrum. Apollo’s latest foray is in the Wellness space, with wellness clinics, corporate health and school wellbeing.
Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods Company, touching the lives of two out of three Indians. HUL’s mission is to “add vitality to life” through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets everyday needs for nutrition, hygiene, and personal care, with brands that help people feel good, look good and get more out of life.
ABOUT AMAZE BRAINFOOD-
Kissan Amaze brainfood is the first specifically designed brainfood launched by HUL in three states of Tamil Nadu, Karnataka and Andhra Pradesh.
Each serving of Amaze is specifically designed to give children 33% of the required quantity of key nutrients for mental development daily. It is based on international dietary guidelines recommended for school going children. It is a purely vegetarian product which is healthy and tasty as well, developed by the scientists at Hindustan Unilever Research Centre.
Amaze has been launched in three exciting formats – milk mixes (vanilla and chocolate flavors), bars (orange honey and milky mango flavors) and bites (chocolate and strawberry orange flavors). This makes it available in formats that kids can eat everyday
source:http://www.indiaprwire.com/pressrelease/health-care/2008081111942.htm